Surviving the ups and downs of an economy is what every company strives to do, and entertainment is something that always gets hit. However, with the multiple facets Warner Bros. has, I think they will continue to survive no matter what happens. If people don’t have the money to see a movie in theaters they can still buy the movie or rent it from a Redbox or a video store. They also may subscribe to Netflix where Warner Bros. will still get royalties. Then their television branch is on basic cable and doesn’t cost people anything if they have a tv. There are so many options for people to use Warner Bros. products I don’t think they will be in danger of collapsing.
Competition is another thing Warner Bros. needs to keep in mind. There are hundreds of movies made each year and they need to make sure their products continue to stick out. Most people aren’t very loyal to the movie producers. People watch movies based on if they find it interesting, the director, or actors in the movies. Warner Bros. needs to be innovative and creative in the next few years. Producing movies that are different from the millions that are already out there, is challenging, but needs to happen to stay ahead and different.
One way that has proved to be highly successful is producing movies based off of popular books and it’s even better if they are series. Harry Potter, Twilight, Hunger Games, and Lord of the Rings aren’t all Warner Bros. but they have each brought in billions of dollars. Books like these have such a strong following, when they are produced into movies the fans will follow. Then once you have people hooked you can do what Harry Potter and Twilight did and split the books into more movies. I think series like these can really make a difference in a companies success.
As for their tv programs I think in the future they could look into partnering with Netflix, Hulu, or even Youtube. With the trend of tv season bingeing, having an entire season of a show premiere like Netflix’s Arrested Development could be very successful. People don’t want to wait for their favorite show anymore, and if Warner Bros. partnered in that, they could get more of an audience.
Overall, Warner Bros. is highly successful not only in American but also worldwide. They don’t need to do any substantial changes to stay popular in today’s society, just make sure they stay current and up to date. They should continue to do research and find out what the viewers want to see. Warner Bros. has done great, and I think it will continue to be great in the future.
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